Since 2005, DW has cooperated with Media Frankfurt, FRA's marketing company, to provide travelers with up-to-date news bulletins on what are now an impressive 195 screens. At the beginning of 2020, the partners switched from English-language live TV to file-based delivery of individual videos. A couple of weeks ago, on September 1st 2021, there has been yet another switch:
Subtitles for the program–mandatory due to ambient noise and accessibility standards–used to be created manually for almost two decades. Now they are ingested semi-automatically via an HLT platform called plain X, the result of a long-standing cooperation between DW Innovation and Portuguese media/tech company Priberam. The software is based on previous projects like SUMMA and news.bridge and has become a powerful multilingual media production tool, capable of doing everything from AI-assisted transcription and translation to automated subtitling and voice-over production, and then some.
In the Frankfurt Airport use case, plain X retrieves (previously checked) scripts, syncs them with incoming videos, creates .SRT subtitles based on this process, and puts everything in designated folders. In a final step, DW sends the finished, subtitled news clips to the airport's servers. This whole process is fully automated. In fact, plain X could also transcribe DW news on the fly, but since this would result in a number of errors, it was decided to establish a "script-checker in the loop" workflow, guaranteeing almost perfect results.
plain x will soon be released to the public as an HLT SaaS platform suitable for all kinds of media production use cases. We'll keep you updated.