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The **AI-CODE** mission statement: To identify and understand synthetic content on next generation social platforms – and to provide professionals with tools and guidelines for the new media landscape they're facing.

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**KID** is about fighting mis-/disinformation and fostering media literacy with the help of AI and digital tools.

Photo of a person holding a smart TV remote, with a TV screen in the background (by Glenn Carstens-Peters, Unsplash)

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The **Mosaic** consortium is building Europe's first unified streaming platform for multilingual TV and video content.

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**news-polygraph** aims to develop a multimodal verification platform that relies on artificial and human intelligence to analyze digital content.

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**SERMAS** – short for Socially Acceptable Extended Reality Models and Systems – wants to make XR more human-centered and companion-driven. At the same time, the consortium aims to create next generation tools and concepts.

The project's official logo: Two adjacent hexagons in green show an abstract representation of a neural network (left side) and a magnifying glass (right side). Below, small letters spell out: vera dot ai, also in black (vera) and green (ai).

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**vera.ai** is dedicated to analyzing disinformation and building AI-supported verification tools/services. It continues the work of the completed H2020 project WeVerify.

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The **XReco** consortium is building a cutting-edge, data-driven XR ecosystem for the entire content industry.

**Bahia Albrecht** is a digital rights project manager and tech consultant. She focuses on topics like AI governance, digital security, and freedom of expression, advising projects and contributing to research and policy. As a trainer, Bahia develops programs to counter disinfo and build media literacy. With expertise in political science and education, she champions inclusive policies and ethical technology use.

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**Hala Attig** is an engineer focused on machine learning applications. She is particularly interested in using NLP and data analysis to make information more accessible. Before joining DW as an Innovation Manager, Hala worked as a software developer and R&D project manager for other media companies.

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**Ipek Baris Schlicht** is a computer scientist and innovation manager with both university and industry research experience in AI. A lot of her work is about using technology to facilitate fact-checking processes. In general, she loves to derive meaningful questions (and answers) from social data. Next to her work for DW, Ipek is pursuing her Ph.D. on early detection of fake news and hatespeech in the health domain.

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**Julia Bayer** is an investigative journalist who dives deep online using OSINT. As a ReCo innovation manager, Julia is involved in a number of verification projects. She also trains journalists in OSINT techniques and digital verification.

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**Ruben Bouwmeester** brings concept development skills, profound graphical expertise, and an urgent drive to get things done. He has a background in project management, concept development, and design, holding a B.A. from The Hague University. As a ReCo innovation manager, Ruben specializes in UGC, verification, and HLT. He also trains journalists at DW Akademie.

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**Andy Giefer** is a ReCo innovation manager in love with good design and new technology. He creates smart, artistic applications and has a background in telecommunications engineering. Before joining DW, Andy worked for the BBC’s R&D department.

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**Farina Hamann** is a communication and interaction designer focused on user experience design in immersive media. She enjoys supporting and connecting the XR community, hosting virtual events and giving lectures about XR. At DW she’s contributing with her experience in the fields of virtual and augmented reality.

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**Nico Heise** focuses on interdependencies between social media and news. At DW ReCo, he has also specialized in drones. Nico is a former media industry top executive, holds a PhD in European law, and has worked as a media lawyer for more than 15 years. He teaches as a Professor for Media Law in Potsdam.

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**Lynn Khellaf** is a data scientist with a background in AI. They have a passion for smart applications, computer vision, neural network design, and making sense of complex data systems. In the past, Lynn has mainly worked at universities and is now happy to apply their skills in the domain of disinformation detection and other projects here at DW.

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As innovation manager at DW Lab, **Marie Kilg** has found her dream job at the intersection of product management and journalism. Passionate about words and machines, she has birthed bots for media companies and universities, helped create the German personality for Amazon’s Alexa, and co-founded the Turing Agency (which aims to encourage conversations about AI in society). In her free time, Marie enjoys reading, live music and practicing martial arts.

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**Tim Koch** has worked with the DW ReCo team since the early days. He has extensive knowledge in fundraising and the management of EC co-funded projects. Tim holds a diploma in mineralogy, which makes him the steady rock in the surf of innovation. 

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**Eva Lopez** is an innovation manager at DW ReCO and also part of DW’s data journalism team. She’s fascinated by numbers – and a news junky, absorbing what’s going in the analogue and digital world. No wonder she decided to go for an interdisciplinary education that allowed her to dive in to the world of natural sciences, analytics, and journalism. Eva holds a Master’s degree in data journalism from Tilburg University.

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**Mirko Lorenz** is a hands-on journalist with software development skills. For the last 15 years, he has worked on technologies for newsrooms. In the international DDJ community, he is best known for launching the acclaimed chart creation tool Datawrapper. Mirko is also a co-author of the Data Journalism Handbook. Before joining DW, he worked for a variety of media companies in Germany and the US.

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**Kay Macquarrie** is an innovation manager for DW ReCO and holds a Master’s in multimedia production. He is very much into archives — and unlocking their power with state-of-the-art digital technologies.

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**Tilman Miraß** is a full-stack developer and innovation manager for the ReCo team. Combining hands-on experience in web technology with an academic background in political science is at the core of his approach. Before joining Deutsche Welle, Tilman was a freelancer (and volunteer) for a number of social, cultural, and political projects.

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A prolific creator of concepts and tools, **Nico Patz** has carried out research projects for ages. His focus is usually on topics like e-learning, interactive media, collaboration, and inclusive user experiences. Nico’s M.A. in English literature and History of Arts goes back to his passion for storytelling, his skills in AV production originate from more than three decades in the performing arts. Prior to his job at DW innovation, Nico worked for public service broadcaster rbb and TU Berlin.

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**Alexander Plaum** is an online editor, concept creator, and media consultant with a keen interest in IT, pop culture, and politics. Before joining DW ReCo as an innovation manager, Alex worked for several other organizations in the media, tech and education business. Ages ago, he also obtained an M.A. in literature studies, sociology, and political science.

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**Axel Primavesi** is a journalist. He has worked for DW for more than a decade, putting a focus on adventurous reporting in recent years. As much as adventure, Axel loves innovation. At ReCo, he gives projects a journalistic reality check and brings his storytelling skills to the table.

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As the head of DW’s ReCo team, **Wilfried Runde** is responsible for the overall planning and coordination of projects and budgets – and always striving to improve journalism’s creative toolset. Wilfried worked as an information specialist, freelance print and TV journalist, and online editor before joining DW. In his leisure time, he loves to “spin a tune”.

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**Anna Schild** is an innovation manager for DW ReCo and holds a degree in media and communication studies. She believes in the power of verification with OSINT. Anna is always eager to manage projects that translate research into practical tools: for journalists, human rights activists, and everyone else who needs to verify information.

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As a senior editor, reporter and producer, **Ksenia Skriptchenko** has developed and managed very successful social media formats for DW. As an innovation manager, she focuses on extended reality (XR) and human language technology (HLT) projects, aiming to enhance user experiences and drive innovation within the journalism ecosystem. Ksenia holds a diploma in industrial engineering and management from TU Berlin.

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**Jochen Spangenberg** is the deputy head of DW’s ReCo team. He has been involved in dozens of R&D projects for DW in various capacities since 2003. Previous to that, Jochen worked for the BBC in London and had an exciting time in the new (media) economy at the turn of the century. His passions are (digital) journalism, verification, media literacy, and human rights issues. Jochen also lectures at Freie Universität Berlin.

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**Daniela Späth** is a project manager at DW Lab – and a DW-trained reporter, video journalist, and social media editor. She loves to experiment with new platforms, technologies, and code. Prior to joining DW, Daniela freelanced for SPIEGEL Online and Gruner + Jahr. Daniela is a fellow of MIZ, DAAD, FCP, and a graduate of the Erasmus Mundus Master’s in Journalism, Media and Globalisation.

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**Olivia Stracke** is a journalist, literary scholar (B.A.), and Master's student of cultural anthropology. She's very much into immersive media and joined DW Innovation to support the team's XR projects. Olivia has studied in Hamburg, Nantes, and London – and freelanced for a number of renowned German media including UNI SPIEGEL, DIE ZEIT, and NDR.

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**Tilman Wagner** is an explorer of the deep sea of internet data – and an innovation manager at DW ReCo. He is always on the lookout for treasures like new tools, gems of information visualization, best usability practices and audiovisual jewels. With a diploma in media technology and a Master’s in international media studies, he combines tech savviness with a sound knowledge of the media landscape and current trends.

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Accessibility

AI, short for artificial intelligence, is hard to define. Some jokingly refer to it as cool stuff computers can't (or couldn't) do, some equate it with machine learning (ML) that leads to sophisticated pattern recognition, recreating, and remixing. Pretty much all experts agree AI has a lot to do with teaching software how to be autonomous (i.e. perform complex tasks without guidance at some point) and how to be adaptive (i.e. perform better by learning from experience). If something is based on a lot of (rather straight-forward) scripts and queries, it's not AI, but automation – at least by today's standards. In media tech, AI and automation (a.k.a. news algorithms) are almost everywhere now, namely in content monitoring, creation, distribution, provision, personalization, moderation, exploitation, and archiving.

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AI & Automation

A blockchain is – first and foremost – a digital directory of transactions, a kind of modern ledger that can be used for all kinds of purposes (not just for crypto currencies like Bitcoin). Individual entries/blocks are joined together like links in a chain (hence the name of the technology). Every transaction/change in the chain is checked and validated by a (substantial) number of other computers in a peer-to-peer network. The idea is to create a safe, distributed database for parties who don't know each other or don't trust each other or can't come up with an official admin – or all of the above. There are different types of blockchains, and there are also different types of distributed/digital ledgers (DLTs). The opposite of a blockchain (or a DLT) is a regular, centralized database. In media tech, blockchain tech is often used to solve IP challenges ("how can we access content in a smart way and make sure creators get paid for it?") and verification issues ("how can we prove this content is legit and has not been tampered with"?).

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Blockchain & DLT

DDJ is short for data-driven journalism. The term refers to stories that focus on numbers, statistics and visualizations thereof (e.g. in charts and infographics), but also to the very process of going through and analyzing (large) sets of data – usually with the help of digital tools – in order to create such content. DDJ, which can be closely linked to data science, has continuously evolved and now includes all kinds of sources, ranging from "traditional" research on the web to vast digital file dumps to internet of things (IoT) sensor recordings or satellite images and earth observation (EO) data.

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HLT stands for human language technology and is basically a mix of applied linguistics and applied computer science. HLT people use computers to aggregate, analyze, produce, alter, or react to human text and speech. This is also known as NLProc or NLP (natural language processing), which is then combined with computational linguistics (CL) and app development. HLT has become a pillar of digital media and makes prominent use of AI approaches. There would be no automatic transcription, translation, subtitling, and voice-over generation without HLT – and no chat bots, voice assistants, meta data generators, and summarization tools.

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In journalism and media, verification refers to a number of different, but related processes concerned with finding the truth ("veritas" in Latin). It's about investigating the facts/details of a story (fact-checking), examining pieces of content with regard to their validity, and establishing if the narrative holds up. Nowadays, journalistic verification is usually done with the help of search engines, digital maps, and lots of other tools. It has become increasingly complex, and there's a fair amount of overlap with other disciplines, e.g. digital forensics or the broader field of OSINT (open source intelligence, which refers to publicly available sources of information, not open source software).

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Verification

This is a very broad term, but also one that's easy to explain. Visual journalism encompasses all methods and techniques of novel, digital storytelling that heavily rely on (powerful) images and symbols. Examples range from avantgarde drone cinematography to elaborate scrollytelling to gaudy vertical video.

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Visual Journalism

XR is a hypernym that resolves to "extended reality" and includes the categories of AR (augmented reality), MR (mixed reality), and VR (virtual reality). These technologies, which often overlap, aim to do one or several of the following things: add information on top of the real world, blend objects into the real world, create a virtual world and transport viewers into it, replace the real world. The general idea is to provide content that is (a lot) more immersive than regular AV content and takes viewers to an exceptional place and/or puts them in the shoes of somebody else, thus fostering a particularly engaging and absorbing experience. When XR is used to tell a story, provide insights, and explain the world, it becomes immersive journalism. Increased levels of immersion can also be achieved via 360° degree videos, sophisticated 3D models (viewed in 1st person mode), and binaural sounds.

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XR & Immersive Journalism

This category collects blog posts that look at media tech R&D from a meta perspective. Questions discussed include: How do you run a project? How do you run a team? What do modern ideation, concept creation, and management tools look like? It's a smorgasbord of tips, tricks, and insights.

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Best Practice

Interview

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DW Innovation = DW ReCo + DW Lab. We explore emerging technologies and their impact on journalism, media, and audiences.

DW Innovation

Check out this post I've come across on the @dw_innovation blog: {{link}}

Check out this post I've come across on the @dw-innovation blog: {{link}}

Check out this post I've come across on the Deutsche Welle Innovation blog: {{link}}

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A quick intro to our latest R&D project, dedicated to AI-based knowledge acquisition, content evaluation, workflow automation  –  and creative exploration.

GenKI4Media: Making Generative AI Work for German SMEs and Newsrooms

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## What We're Building

GenKI4Media bridges the gap between state-of-the-art AI technology and everyday business needs. We work with German SMEs and newsrooms to integrate generative AI tools into their existing IT systems using standardized interfaces and open-source technology. Whether you're running a marketing department or managing an editorial team, the goal is the same: To work smarter by using AI for:

-   research and knowledge acquisition (pulling insights from multiple sources tailored to specific editorial needs)

-   content evaluation (assessing quality, credibility, innovation, and emotional tone)

-   automated workflows (handling multi-step business tasks with smart automation)

-   creative exploration (generating new ideas and visions, e.g. for storytelling)

## Who's Involved
GenKI4Media is funded by the BMFTR (German Federal Ministry for Research, Technology, and Space) through its "Generative KI für den Mittelstand" program.

The project brings together technology developers, scientific partners, SMEs, and media organizations to ensure real-world impact across different industries.

The consortium is comprised of:
-   [3pc](https://3pc.de/) (technology partner, use case partner)

-   [ART + COM](https://artcom.de/en/) (technology partner, use case partner)

-   [Condat](https://www.condat.de/) (lead coordinator, technology partner, and use case partner)

-   [DFKI](https://www.dfki.de/web) (scientific partner)

-   [dpa](https://www.dpa.com/de) (use case partner)

-   DW Innovation (use case partner, evaluator)

-   [Fraunhofer Fokus](https://www.fokus.fraunhofer.de/) (scientific partner)

Together, we combine research expertise, technical development, and real-world application to solve practical challenges in media production and business workflows.

## Our Role: Co-Managing Three Use Cases

DW Innovation is focused on three pilot scenarios where we we think AI would come in handy:

**1. 3D Visualization**

Transforming photos, videos, text (and perhaps audio) into 3D models of real spaces. This opens up new possibilities for investigative journalism, set design, or visual storytelling  –  with outputs ranging from immersive 3D environments to 2D graphics and videos for reports and planning.

**2. Compliance and Content Standards**

Developing and fine-tuning a multilingual large language model (LLM) that helps editorial teams quickly identify content that doesn't comply with media law, codes of conduct, or press standards. A main challenge: Building high-quality datasets that enable effective training across multiple languages.

**3. Modular Instant Pages**

Creating flexible, template-based "instant pages" from news and journalistic content provided by press agencies. These modular designs can be easily adapted and sold to smaller media organizations, making professional content accessible at scale.

## Project Timeline
GenKI4Media officially launched on February 1, 2025, and will run for 36 months.

Our team came on board in August, and we're already busy creating concepts, organizing workshops, and starting pilot development.

## Want To Learn More?

We'll be sharing updates, insights, and findings as the project progresses.

Here are a couple of sources you can explore already (please note that these websites are only available in German):

-   [Official project website](https://genki4media.de/)

-   [Website of the Funding Program](https://www.digitale-technologien.de/DT/Navigation/DE/ProgrammeProjekte/AktuelleTechnologieprogramme/Gen-KI_fuer_den_Mittelstand/gen-ki_mittelstand.html)

-   [Generative KI für den Mittelstand on LinkedIn](https://www.linkedin.com/company/ki-innovationswettbewerb-generative-ki-f%C3%BCr-den-mittelstand/posts/)

Whether you're curious about AI in media, interested in collaboration, or just want to follow along  –  [we'd love to hear from you](https://innovation.dw.com/contact).

