As interest in immersive media and respective markets continues to grow, our team has joined two long-term R&D projects focused on different aspects of XR technology – and also took part in Stereopsia, the World Immersion Forum.
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Terms like “XR” and “metaverse” are all the rage (again) and have made almost every tech trends list this year. Media producers expect a steady increase in immersive content consumption, business gurus even see a whole new computing platform on the horizon. Time for a quick recap of the medium, its relevance, and its potential – especially with regard to news media organizations.
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There are those who say that when you are occupied with creating and disseminating fact-based reports dealing with current events, that will always be called journalism – no matter what kind of tools you enlist. However, other people argue that there is a significant difference between writing a standard newspaper article and putting out a multilayered, interactive digital story that features text, pictures, videos, audio, and data repositories. While we hope that there continues to be a common denominator, we tend to agree that there are now indeed very different kinds of journalism, some of them driven by technologies that were in their infancy or not available just a decade ago. In the following post, we will take a closer look at three new (sub)categories of digital reporting that are particularly appealing to us and have played a significant role in recent projects: Augmented Reality (AR) Journalism, Drone Journalism, and Journalism of Things (JoT).
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If you are into DDJ, you have probably come across the NYT’s You Draw It series, where users have to draw the second half of a graph and thus interact with a data story. We have always liked this idea. And we thought that by adding augmented reality (AR) and Instagram face filters, we could develop it further. Our aim: Creating a new worthwhile form of interactive journalism – and great shareable content. Here is a quick recap of our Insta experiments, including the lessons we have learned.
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79 bottles of Club-Mate, 30 hours of research and coding, 27 participants, six media institutions, three jurors, two outstanding AR concepts/prototypes, one outstanding DDJ tool, lots of great ideas, and one common goal: these are the key figures behind the hackathon we got to host in the scope of the DW Global Media Forum (GMF) earlier this month. (more…)