Vertical Video: 5 Takeaways from the DW Lab


DW’s first vertical video story on Instagram

On June 20th, Instagram launched its new streaming video platform, IGTV. Content on the platform will be longer than typical Instagram posts or stories – up to 60 minutes – and, most importantly, video will be vertical only! So what content works well in vertical? And how can news outlets best produce videos that are “vertical first”? DW’s social media department, together with the DW Lab, embarked on a two-week-long experiment with vertical video. Here are five of our most important takeaways. (more…)