As interest in immersive media and respective markets continues to grow, our team has joined two long-term R&D projects focused on different aspects of XR technology – and also took part in Stereopsia, the World Immersion Forum.
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Terms like “XR” and “metaverse” are all the rage (again) and have made almost every tech trends list this year. Media producers expect a steady increase in immersive content consumption, business gurus even see a whole new computing platform on the horizon. Time for a quick recap of the medium, its relevance, and its potential – especially with regard to news media organizations.
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New web technologies have turned the internet into a place where virtually everyone can create content, hands down. At the same time, a small number of tech companies have made sure a big chunk of this content is bound to their tools and their services – thus giving them control and ownership. Not everybody is happy with that situation – but initiatives to bring positive change are underway. MediaVerse is one of them.
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Wouldn’t it be great to experience the Beatles play their first Hamburg gig from the perspective of a fan who danced in the front row? Or witness the fall of the Berlin Wall in a truly immersive way? The bad news: That’s still kind of tricky. The good news: It’s not impossible, and the V4Design consortium has been working on technical solutions for a full year now. (more…)
Remember Fader/VRappr, the marvelous VR/360 DNI project run by DW, Euronews, and Vragments from February 2017 to May 2018? Of course you do. And we just remembered it’s time to give you a last proper consortium update. But first of all, let’s take a quick look at the past, present, and future of our immersive storytelling tool. (more…)