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Truly Media Tackles Fake News Ahead of German Elections

German Press Agency dpa and BR (Bayerischer Rundfunk), which is part of the ARD network of public service broadcasters, will use Truly Media to aggregate and verify UGC for their coverage about German federal elections in September. "We are using Truly Media to verify eyewitness content following the latest trends in technology. This helps us standardise and document all our verification efforts in a harmonised way across editorial departments", says Stefan Primbs, Head of Social Listening and Verification at BR.

Truly Media is an online collaboration platform, which allows journalists to aggregate and verify User Generated Content (UGC) for their reporting. The platform reflects the entire verification process of UGC. It allows the aggregation of UGC from several social media platforms as well as manual video and photo uploads. Journalists can then select the most important items for their story, and verify each item individually using a verification checklist and integrated third-party verification tools like Google Maps or TinEye.

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Checklist on Truly Media

Truly Media lets journalists verify photos, videos, or social media accounts in real-time. This can be done in collaboration within a single newsroom, across different media companies, or together with individual journalists working anywhere in the world. "Truly Media can help us to better coordinate our team efforts around verification. It thereby improves transparency along the workflow, for all teams involved," states Stefan Voss, Head of the verification team at dpa.

Over the past months, and ahead of the formal launch later this year, dpa, BR and many other media organizations, including Deutsche Welle, have extensively worked with the Truly Media platform to test and further refine it. If you are interested in becoming a user of Truly Media you can request access on the Truly Media website.

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DW Innovation