The New York Times Innovation Report – Revised by the Web

• First of all: Niemanlab has gone through the document, extracted their key facts and formulated a summary, which you can find here.
  Of course there is a bunch of second opinions and more details on the web (e.g.):

• Mark Potts wrote for the American Journalism Review about the disappointment The Report instigated in him. For him (and others) the New York Times always was a forerunner in making the transition from print to digital media. Read on what this means for Potts view on the state of online Journalism.

• Besides the overall and obvious necessary shift to an online first strategy, the Columbia Journalism Review also extracts the importance of the right people in the right places. Have journalists do what they are good at, which is creating the stories. But leave the strategic decisions to others.

So what now? What will the NYTimes really do with these insights?

• The Vox is highly skeptical whether the Big Publisher will actually take The Report results into account, despite its brilliance. They proclaim this having to do with its 'cultural DNA', the old paper-based readership. It doesn't take much reading between the lines to hear them announcing the end of the publishing giant.
• Following this argumentation but bringing it down to an even stronger Even more so, politico claims this Report to be a huge disaster for the traditional media house and pulls it apart argument by argument, from the wrong focus of their analysis to the wrong conclusions regarding their work.

Where this all will lead is hard to tell. Poynter is trying to make a point to its 'End of the homepage-story', using the NYTimes Report. But besides that, the only sure thing to say is that The Report has stirred up a lot of dust–and it will take some time for it to settle.

So bringing it back to the beginning: In our opinion The Report is a must-read for anyone working in news publishing.