Meet us @ MTHCON 2026
,When? September 29-30.
Where? Potsdam, Germany (Studio Babelsberg).
What is it? The annual Mediatech Hub Conference (MTHCON) is all about what shapes "the media industry of tomorrow", and thus showcases global tech trends, best practices in film, TV and streaming.
Why are we there? The GenKI4Media project plays a big part on both conference days, occupying slots on the Horizon Stage, in the AI Garden, hosting a workshop, and ready to talk to you about our work at our booth. The ReCos representing the project are: Axel Primavesi, Nico Heise, and Olivia Stracke (who also speaks on stage).
Day 1
You can find us on the Horizon Stage on September 29 from 14:30 to 17:50 p.m. The host will be renowned DW-journalist, news anchor, and international correspondent Javier Arguedas.
We at the ReCo Team are happy to have actively participated in organizing the project program. The time slot is divided as follows:
1) Keynote with Q&A: Sep 29, 14:30-15:15h
Title: How to publish 5.000 articles in one election night – IPPEN.MEDIA's Editor-in-Chief about the implementation of AI in the process of news production
Speaker: Markus Knall (IPPEN.MEDIA)
2) Panel-Discussion: Sep 29, 15:30-16:15
Title: "AI-generated" as the new "Made in Germany"? Quality, Trust, and the Future of Content Creation in the Age of AI
Participants: Markus Knall, editor-in-chief of IPPEN.MEDIA; senior journalist and media advisor Alexandra Borchardt; journalist Ulrike Langer; researcher, blogger and tech critic Jürgen Geuter (a.k.a. tante)
3) "TED-Talks": Sept 29, 16:30-17:50
Title: Generative AI Assistants for the Media, Cultural and Creative Sectors – The Project GenKI4Media and its Use Cases
This session is a presentation of the current developments in the project that are of interest to the industry beyond our specific use cases.
16:30-16:50: Enabling Non-experts to easily and affordably create 3D Spaces
By Jürgen Geuter (ART+COM) and Olivia Stracke (DW)
16:50-17:10: How Well Does Generative AI Support Journalists and Media Professionals in Text Content Production?
By Stefan Grill (3pc)
17:10-17:30: Your Compliance Problem is bigger than you think – and AI can help Media Organizations navigate it
By Rolf Fricke and Anke Braun (Condat)
17:30-17:50: Confabulation Score: Identifying generated Bullshit
By Dr. Thomas Hoppe (Fraunhofer Fokus)
Day 2
Moving on to September 30. We'll be part of the event's AI Garden and host a separate workshop.
AI Garden, Sep 30
Title: How to easily and affordably create 3D Spaces as a Non-expert
In this 45-minute hands-on session, led by ART+COM developer Arturo Castro, you will learn all about how their 3D generation engine allows creating 3D spaces and objects from simple inputs, such as text, photos, videos or speech.
Workshop, Sep 30
Title: Bringing scattered Information together in one Place – How Knowledge Graphs can support Media Production
Knowledge graphs are a technology for the semantic integration of distributed, fragmented information at various levels, offering new possibilities for future media production. In this 90-minute workshop, Dr. Thomas Hoppe (Fraunhofer Fokus) and Tim Deussen (Studio Deussen) dive deeper into the topic.
Find us at our booth on both days
The GenKI4Media roll-up should be easy to spot. Gathered around little bistro tables, we can discuss all things "AI and media". Different team members of the project will take turns "guarding" the booth and presenting their work. So, come find us!
More info and how to get in touch
Visit the official MTHCON website.
Tickets are available here.
If you have questions or would like to meet us for a chat, feel free to reach out via: innovation@dw.com.
The GenKI4Media project is funded by the Federal Ministry of Research, Technology, and Space (BMFTR).
Key Visual by rawpixel.
